is an Italian clothing and accessories company founded in 1995 by the brothers Marco and Vannis Marchi in Carpi, in the province of Modena, an Italian district of excellence for knitwear. The name Liu Jo derives from the nicknames used by Marco Marchi (Jo) and one of his youth companions (Liu).
The creative philosophy of the brand is dedicated to the exaltation of the natural femininity and beauty of every woman, expressed through a style full of glamor and open to personal interpretations. This identity is expressed in what, since 2018, is the concept of Liu Jo's advertising campaigns: #Glamourizing. A true statement, born to tell the evolution of the brand and inaugurate a new phase.